Consent Form

Researcher name: Eamonn O’Raghallaigh
Supervisor name: Prof. Laurent Muzellec

I am invited to participate in this research project which is being carried out by Eamonn O’Raghallaigh and Prof. Laurent Muzellec. My participation is voluntary. Even if I agree to participate now, I can withdraw at any time during the data collection period (i.e. during the experiment) without any consequences of any kind.

The study is designed to investigate the effects of exposure to online advertisements on consumer attitudes, behaviour and brand perceptions.

If I agree to participate, this will involve me either browsing and reading articles on a website or completing a career aptitude test on a website. I will be required to fill out a questionnaire at the end of my browsing session, which will approximately be 5-10 minutes.

It is expected that there will be minimal risks and discomforts during the session on the website.

I will not benefit directly from participating in this research.
This research may benefit the overall experience of people on websites by giving clearer instructions to advertisers on what types of adverts cause annoyance to web users.

Any information or data which is obtained from me during this research which can be identified with me will be treated confidentially. This will be done securing the data in an encrypted file on a cloud storage platform (Google Sheets, Google Drive, password protected, encrypted with 2-factor authentication). The data will be kept on a secure encrypted cloud storage platform and on a password protected drive on a laptop, accessible only by the named researchers above. The data storage and the grounds for continued storage will be reviewed within 24 months of completion of data. Any data that is no longer required will be destroyed or erased in a safe and secure way. Any data that is still required will be further reviewed every 12 months and may be kept for up to 10 years.

I can choose whether or not to be in this study. If I volunteer to be in this study, I may withdraw at any time without consequences of any kind. I may also refuse to answer any questions I do not want to answer. There is no penalty if I withdraw from the study and I will not lose any benefits to which I am otherwise entitled. The researcher may withdraw me from this research if my physician tells us that continued participation may injure my health.

If I have any questions about this research I can ask Eamonn O’Raghallaigh by calling (086) 1701808. I am also free, however, to contact Prof. Laurent Muzellec.

The Trinity College Dublin School of Business Research Ethics Committee has reviewed the researcher’s request to conduct this project. If I have any concerns about my rights in this study, I can contact [Director of Research, School of Business]

Confirmation by Participant of Consent to participate
I understand what is involved in this research and I agree to participate in the study. [I have been given a copy of this consent form to keep.

Confirmation by Researcher of Consent to participate
I believe the participant is giving informed consent to participate in this study


  • Instructions to Participant

    The following section is a blog style website which makes up the Browsing Task. You are requested to browse through six articles of content on the website as you would during normal content browsing behaviour.

    When the browsing task is completed you will be redirected to answer some multiple choice questions about your experience during the session as well as some questions regarding your mobile phone usage and behavior.

    Please take time to read the questions fully and answer as accurately as possible. Any incentives will be available following this

    Please click next to continue