Google has confirmed it will build an adblocker into its Chrome browser from next year as it targets the most intrusive online adverts. The web giant is working with the Coalition for Better Ads, an independent group Read more…
Three of the biggest marketing trade bodies on Thursday sent an open letter to the Coalition for Better Ads essentially arguing that companies like Google shouldn’t be judge, jury and executioner when it comes to Read more…
It might be in a publisher’s best interest to “volunteer” for the Coalition for Better Ads’ fight against annoying advertisments. Late last week, three major trade bodies and coalition members—the 4A’s, Association of National Advertisers Read more…